Santa Monica, United States
77% of adults remember a small act of generosity worth $20 or less years later, inspiring call for $20 donations on global GO Day of Giving June 20
At a time when children around the world face growing barriers to education, healthcare, nutrition and safety, GO Campaign is asking people to take one simple action: donate $20.
In recognition of its 20th anniversary, the global nonprofit today announced its first-ever GO Day of Giving, a collective effort to demonstrate how small acts of generosity, directed by people closest to the need, can create meaningful change for vulnerable children around the world.
Since 2006, GO Campaign has partnered with a global network of Local Heroes, trusted leaders who understand the challenges facing children in their communities and the solutions most likely to succeed. By supporting locally led efforts rather than one-size-fits-all approaches, GO helps ensure resources reach the children and families who need them most to overcome barriers that stand between them and opportunity.
GO also helps bridge the gap between the desire to help and the opportunity to make a tangible difference, connecting donors with opportunities aligned with their interests, values and goals. Through GO, donors can give with greater confidence, clarity and purpose. This model results in a more personal, informed and effective approach to giving that has helped improve the lives of more than 470,000 vulnerable children in 42 countries.
New findings from the GO Campaign Small Acts Index™[i] reveal that 41% say encouragement and belief from another person had the greatest lasting impact on their childhood, far exceeding financial assistance, educational opportunity or material support. These findings reinforce a belief that has guided the organization’s work for 20 years: meaningful change does not always require massive resources. Often, it requires the right support reaching the right place at the right time.
“Twenty dollars may not sound life-changing,” said Scott Fifer, Founder and CEO of GO Campaign. “But in the right hands, it can have an extraordinary impact. Our Local Heroes know their communities, understand the challenges children face, and know exactly where public support can do the most good. That’s why this model has worked for 20 years, and why we’re inviting people everywhere to be part of it.”
Through GO Day of Giving, the organization hopes to demonstrate that collective action, powered by thousands of individual gifts of $20, can create meaningful impact at scale. For more information or to donate, visit gocampaign.org.
ABOUT GO CAMPAIGN
GO Campaign is a global nonprofit that connects donors with vetted grassroots community leaders — Local Heroes — to improve the lives of vulnerable children in more than 40 countries. GO, short for Giving Opportunity, helps donors turn compassion into action by investing in community-led solutions that expand access to education, healthcare, nutrition, safety, and opportunity for vulnerable children worldwide. Learn more at gocampaign.org.
The GO Campaign Small Acts Index is an online survey of 1,000 U.S. adults age 18 and older on June 9, 2026. The margin of error for the full sample is approximately 3.1 percentage points.
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GO Campaign
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Cheryl Overton
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+1 (917) 373 3514